What is your businesses USP?
USP stands for unique selling proposition. It is what sets your business apart from all of your competitors. It’s why someone should do business with you rather than with one of your competitors.
For example, maybe your competitors all close at 5 p.m. on weekdays and they are only open from 9 a.m. until noon on Saturdays.
Your business is open until 6 p.m. on weekdays and from 9 a.m. until 3 p.m. on Saturdays. Your USP is convenience because your business is open longer hours.
My USP is creating affordable websites that are engaging and simple.
You are probably asking yourself why do I only want to create websites that are engaging and simple?
The answer to your question is because I want to provide a great user experience for visitors when they land on my clients website.
Because I only create simple website I have a limited market for my web design services. I am fine with that. I will happily let my competitors have all the website design clients that want to pay more for website with all of the bells and whistles.
Since page load time is one of the Google search engine optimization (SEO) ranking factors, having a website with lots of bells and whistles can affect your website SEO in a negative way because your website will likely take longer to load.
These types of websites are not focusing on the number one goal every website owner should have in mind, obtaining new customers.
Turning prospects into customers
My goal is to create websites that keep visitors on the web pages as long as possible and turn those visitors into customers. I don’t want visitors that land on my clients site to leave within the first five to ten seconds.
Of course there will be some visitors that leave a website quickly. Those people are not actually prospects otherwise they would have remained on your website longer.
I bet you are wondering what I mean by simple web pages. To answer your question I have created a list of items that I don’t include on websites on websites I design. Here is my list;
- eCommerce websites
- newsletter signup forms
- forms such as a form on a Contact Us page
The main reason that I prefer not to create eCommerce websites or add a newsletter signup form is simply because I have never actually created and used either one of those items.
As you can see, I am actually being honest and upfront with you. I believe that honesty is very important when talking with potential clients about website design. I know what I can do and what I like doing when it comes to designing websites.
I don’t want to paint a picture of being the greatest website designer in Denver, I am not.
Building a long term business relationship
I also want to establish a long term business relationship with as many of my clients as possible. I am seeking clients who may want to do business with me multiple times rather than just once.
This is only possible if I deliver a high perceived value to my clients. My clients must also feel that I am charging reasonable fees for all of my services.
Customer service is a top priority for me. I value my reputation.
Fair prices and providing great customer service before, during and after the sale are all part of building a great long term business relationship with clients.
I would also like be able to obtain positive reviews and referrals from my clients who are pleased with my work.